2 - Siddharta Lizcano - Exp. Design - The Beertelligence Podcast

You are here: Home » The Beertelligence Podcast » 2 – Siddharta Lizcano – Exp. Design – The Beertelligence Podcast

“My name is Siddarthhabbilizcaoadelapena, can you repeat that?”

Sidd grew up in London & Spain and has been in China now for the past 5 years. He has a Masters in Interactive Design and worked as an experience designer across many industries in his time at agencies such as Frog and Sapient.

In this episode, Sidd talks a lot about how he got into design and how he thinks about experience & service design, with a heavy focus on how the product is actually used in the real world with real users.

He also talks about how he started drawing images for old computer magazines so that he could work & travel the world. How would you draw a picture of “open source software”? Sidd used Bees. Then that paycheck kept him alive for 3 months in India.

From there we dive into a detailed discussion of neuroplasticity, the idea that the brain is constantly being reformed and there are new therapies evolving based on this idea to treat people with Parkinson’s disease or chronic pain.

Then Sidd shares one of his main parenting struggles – what to do with technology. His answer was to work with his kids to build games together that use real-world sensors and digital game mechanics. He wanted is kids to start playing with technology at an early age so that it doesn’t appear like magic.

In this episode we discuss:
+ Long names
+ Service design
+ Painting in the Himalayas
+ Rhino horn poo (a lot)
+ Neuroplasticity
+ Meditating since 7 years old
+ The power & peril of Keynote
+ Making games with his kids
+ Screaming kids in the hallway
+ Film storytelling in new tech
+ Alexa emotions & feeling like a family member

Find Siddhi online:


Resources mentioned in the episode:

Salvador Dalí biography:
Salvador Dalí Diario de un genio

Neuroplasticity book:
The Brain’s Way of Healing by Norman Doidge, M.D.

MIT Scratch:

Makey Makey controller:


Subscribe to The Beertelligence Podcast on….

Leave a Reply