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16 - Managing a company while being an introverted CEO with Ronan Berder of Wiredcraft

“Managing people is still an enigma for me”

Ronan is founder and CEO of a successful app-development agency in Shanghai called Wiredcraft, which has offices in Asia & Europe.

They eventually found themselves working on projects in the international development space, such as building apps for the South Sudan referendum and other projects for both the UN & the world bank. Now they’ve focused more on larger corporate clients like Starbucks.

He was born in the south of France and moved to Tahiti when he was young, moving around a lot as his family was working in the army. He has spent many years in the US as well.

He considers himself a massive nerd, all the way from childhood through to studying math & physics later in life. He leads his company as a very intelligent but fairly introverted CEO who has to balance how to manage others & constantly be in social situations.

 

In this episode:
+ How he started his company as freelancing that snowballed into a proper company
+ Differences between building an agency vs building a product
+ Underestimating what it takes to build a product
+ Differences between design & engineering
+ How to sell the methodology by almost making an agency itself into a product
+ How he used drinking as a crutch to handle introversion
+ How he designed experiments to figure out how to interact with people better when he was young
+ Challenges of managing people as an introvert
+ How a lack of sugar coating leads to misperceptions of arrogance
+ The effects of alcohol on introverts networking

Links:

Linkedin:
https://www.linkedin.com/in/ronanberder/

Wiredcraft:
https://wiredcraft.com/

Music:
http://www.bensound.com

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14 - How cooking pumps up WikiCookJoyce for a VP corporate strategy job at Publicis with Joyce Ling

“When something is happening top down, you think about their reactions from bottom up. And then you’re able to find the right strategy right in between.”

Joyce Ling is WikiCookJoyce, a food & cooking WeChat KOL influencer, when she’s not managing a large team at Publicis.Sapient as VP of Strategy. Joyce lived in Taiwan before her family moved to the Bay Area. She attended the University of California Santa Barbara with a dual major in fine arts & Chinese literature.

Around that time, Joyce started working in the makeup industry and eventually found herself moving to China to help Sephora launch there. After that she spent ~4 years in Dior where she split her time between training and Product Marketing. An interest in digital marketing led her then pursue agency life at Razorish & Digitas before roles at Michael Kors & ToryBurch brought her back to the fashion & brand side.

She’s now back on the agency side at Publicis.Sapient overseeing consumer insights and digital strategy development while on the side becoming a WeChat KOL for cooking. Joyce runs a popular account called WikiCookJoyce posting food and personal recipes. She even met her current boyfriend who was a fan of her blog and so we discuss how this just might be one of the smartest dating strategies around.

In this episode:
+ Her journey between Taiwan, US & China
+ How art is connected to the makeup industry
+ The importance of employee retail training
+ Meeting her first boyfriend in an AOL chat room
+ Why she became a food blogger on WeChat
+ The fear & drive of going on your own into the unknown
+ How she met her boyfriend through her WeChat blog
+ The “work” personality vs the real “Joyce” personality
+ The rituals she tells herself to get ready for a very social workplace
+ 10-minute problem breakdown strategy
+ How she uses food rituals to break out of her introvert shell
+ How management is seeing the best in people & knowing how to get it out of them as individuals
+ How to manage your own reactions
+ Using you early life interests to find the meaning in your work
+ How cooking can help you organize your thoughts

Joyce’s book (Amazon China):
https://www.amazon.cn/从厨房到餐桌-Joyce-Ling/dp/B01HRF23YQ/

Linkedin:
https://www.linkedin.com/in/joyceling/

Instagram: (don’t click if you’re hungry)
https://www.instagram.com/wikicookjoyce/

WeChat Official Account: (see above, same warning)
WikiCookJoyce

Music:
http://www.bensound.com

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