5 - Marius Ionita - F&B Photography - The Beertelligence Podcast

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“We wrestle bears, that’s what we do in our country.”

Marius is a 20-year veteran of the Shanghai Food & Beverage (F&B) industry having worked in clubs, bars and even opened his own restaurant.

Marius was born in Romania and moved to South London when he was 18, finding work early on in restaurants. From there he moved to China in 1999 and became a part-time DJ for 15+ years.

Now, with 18 years in China under his belt, he’s the CEO of Kollektiv, a group of design & photography freelancers . His company also dabbles in Event Management from time to time.

What is the “jpeg horse”?
As a bit of background, the “jpeg horse” refers to a picture in Brandon’s apartment provided by his landlord that is a picture printed of a horse that is such low quality that you can see the pixels clearly when you are up close. And luckily this is glued to the wall.

 

In this episode:
+ Differences between Shanghai 1999 & Shanghai 2017
+ Russian jokes in the office
+ Menu & food photography
+ The “Shanghai slide”, how great restaurants quality drops dramatically after 6 months
+ How being crazy helps in the restaurant business
+ Lack of music growing up in communist country
+ How ‘drunk talk’ can lead to good business ideas
+ How in 1999 all the foreigners knew each other & they partied with the Marines
+ Tips for eating street food & avoiding skewers outside nightclubs at all costs
+ Project management, communication & how to manage last-minute client deadlines
+ The importance of full debriefing of clients to ensure smooth projects
+ How entrepreneurs should invest more story, time, energy & soul into their brand
+ A school for F&B owners
+ How music controls flow in restaurants
+ How running a restaurant dominates your life & why so many people quit
+ Staff turnover in China issues
+ Partying & waking up an another town

Mentioned in this episode:
Tai An Table
http://www.smartshanghai.com/venue/13949/taian_table

El Willy F&B group & Tomatito:
http://www.elwillygroup.com/venues/tomatito/

Find Marius online
LinkedIn:
https://cn.linkedin.com/in/mariusionita

Web:
www.kollektiv.co

Wechat ID:
Kollektiv_Hub

Music:
http://www.bensound.com

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