16 - Managing a company while being an introverted CEO with Ronan Berder of Wiredcraft

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“Managing people is still an enigma for me”

Ronan is founder and CEO of a successful app-development agency in Shanghai called Wiredcraft, which has offices in Asia & Europe.

They eventually found themselves working on projects in the international development space, such as building apps for the South Sudan referendum and other projects for both the UN & the world bank. Now they’ve focused more on larger corporate clients like Starbucks.

He was born in the south of France and moved to Tahiti when he was young, moving around a lot as his family was working in the army. He has spent many years in the US as well.

He considers himself a massive nerd, all the way from childhood through to studying math & physics later in life. He leads his company as a very intelligent but fairly introverted CEO who has to balance how to manage others & constantly be in social situations.

 

In this episode:
+ How he started his company as freelancing that snowballed into a proper company
+ Differences between building an agency vs building a product
+ Underestimating what it takes to build a product
+ Differences between design & engineering
+ How to sell the methodology by almost making an agency itself into a product
+ How he used drinking as a crutch to handle introversion
+ How he designed experiments to figure out how to interact with people better when he was young
+ Challenges of managing people as an introvert
+ How a lack of sugar coating leads to misperceptions of arrogance
+ The effects of alcohol on introverts networking

Links:

Linkedin:
https://www.linkedin.com/in/ronanberder/

Wiredcraft:
https://wiredcraft.com/

Music:
http://www.bensound.com

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