“When something is happening top down, you think about their reactions from bottom up. And then you’re able to find the right strategy right in between.”
Joyce Ling is WikiCookJoyce, a food & cooking WeChat KOL influencer, when she’s not managing a large team at Publicis.Sapient as VP of Strategy. Joyce lived in Taiwan before her family moved to the Bay Area. She attended the University of California Santa Barbara with a dual major in fine arts & Chinese literature.
Around that time, Joyce started working in the makeup industry and eventually found herself moving to China to help Sephora launch there. After that she spent ~4 years in Dior where she split her time between training and Product Marketing. An interest in digital marketing led her then pursue agency life at Razorish & Digitas before roles at Michael Kors & ToryBurch brought her back to the fashion & brand side.
She’s now back on the agency side at Publicis.Sapient overseeing consumer insights and digital strategy development while on the side becoming a WeChat KOL for cooking. Joyce runs a popular account called WikiCookJoyce posting food and personal recipes. She even met her current boyfriend who was a fan of her blog and so we discuss how this just might be one of the smartest dating strategies around.
In this episode:
+ Her journey between Taiwan, US & China
+ How art is connected to the makeup industry
+ The importance of employee retail training
+ Meeting her first boyfriend in an AOL chat room
+ Why she became a food blogger on WeChat
+ The fear & drive of going on your own into the unknown
+ How she met her boyfriend through her WeChat blog
+ The “work” personality vs the real “Joyce” personality
+ The rituals she tells herself to get ready for a very social workplace
+ 10-minute problem breakdown strategy
+ How she uses food rituals to break out of her introvert shell
+ How management is seeing the best in people & knowing how to get it out of them as individuals
+ How to manage your own reactions
+ Using you early life interests to find the meaning in your work
+ How cooking can help you organize your thoughts
Joyce’s book (Amazon China):
Instagram: (don’t click if you’re hungry)
WeChat Official Account: (see above, same warning)
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