11 - Managing large corporate teams in China at Apple & IHG with Starbucks China CMO Emily Chang

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“In China, everything is possible but nothing is easy.”

Emily Chang talks with us shortly after she joined Starbucks as CMO in China. Before that, she was managing a large team and overseeing more than 270 hotels in the hospitality industry at InterContinental Hotels Group (IHG®).

Before that she was the Head of Retail Marketing, Asia for Apple where she worked ‘in startup mode’ to be the face of Apple brand in Greater China. She shares some of her favorite stories about how they handled the size and stresses of new store launches there.

Emily is a very down to earth executive who has managed to be extremely successful in the world of marketing without ever feeling that she was a marketing person. We touch also on some of the cultural differences she sees when working in the US & China.

Her background was originally in Biomedical Engineering but found herself excelling at Procter & Gamble (P&G) working across every aspect of consumer package goods in the US & China.

In this episode we discuss:
– Blogging on LinkedIn vs writing a book
– Her motivation for writing & sharing
– How ‘congruence’ is essential in a career
– Strategies for balancing a marriage and career, across multiple geographies
– How to manage culture changes at a large corporation
– The ‘end’ of marketing & rise of customer experience
– Differences between CPG, retail & hospitality
– Need for ‘play’ in corporate settings
– How balancing a personality paradox like confidence & humility can appear as powerful
– How her family uses their spare room to help people in need
– What it’s like growing up as an immigrant in the US
– What makes a good mentor
– The differences in work culture & style between the US & China

Emily on Linkedin:
https://www.linkedin.com/in/emilychang8621/

Congruency: critical to job satisfaction.
https://www.linkedin.com/pulse/congruency-critical-job-satisfaction-emily-chang

Orbiting the Giant Hairball: A Corporate Fool’s Guide to Surviving with Grace by Gordon MacKenzie
http://amzn.to/2tz3i3L

Baobei Foundation
http://www.baobeifoundation.org/

Music:
http://www.bensound.com

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