10 - WeChat marketing expert Matthew Brennan discusses latest trends in China

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“WeChat is like the operating system for your life in China”

Matthew Brennan has been in China for 13 years, working in many different cities and eventually finding his way to research and becoming a WeChat expert.

Matt cofounded China Channel, which organizes China’s largest WeChat marketing conference series for international companies. They also produce a massive amount of content in the form of blog posts about WeChat & China tech.

Matthew spends his time working as a consultant, trainer, writer and public speaker. He’s also in the process of writing a book called ‘Building your Business through WeChat’ and his opinions regarding WeChat and the China digital ecosystem have been featured in global media:
– The Economist
– BBC
– The Financial Times
– Forbes and more.

In this episode:
– how to operate official account as foreign company
– the challenges of writing a book
– some of the ad products coming from Tencent
– how Tencent is driving search & AI forward for WeChat
– the decline & transition of the newsfeed, pushing people out of WeChat
– the challenges of social networks when they become a hybrid of colleagues & life mixing together
– how Tencent thinks about getting people out of WeChat & to talk more
– how people can make a job just selling in WeChat groups, like buying luxury bags in Paris & selling through WeChat groups
– live streaming & other unique China business models
– the state of micropayments in China

Matthew on WeChat
https://www.linkedin.com/in/matthew-brennan/

Amazon FBA in Guangzhou – sourcing from China selling on Amazon
http://www.chineseimporting.com/how-to-get-your-shipments-from-china-to-amazon-fba/

Fenda:
http://chinachannel.co/fenda-answering-questions-wechat/

Xiaomiquan:
https://www.xiaomiquan.com/

Dedao: subscription content for audio
Download on itunes link

Music:
http://www.bensound.com

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